Finding the right color palette for a website is not an easy thing to do. Running out of ideas, designers often choose in favor of the most obvious colors like white or black. And here’s where the real fun begins!
While black implies sophistication, white brings calmness and clarity. Playing with both of these colors, one can find the combination to make their website look best. Let’s have a deeper look at black vs. white, in case you think any or both of these colors are a boring choice for a web layout.
Back to black
Black is the ultimate absence of light and color. It is common for typography and publishing. In many cultures it signifies death and evil, but in modern sense black is more about elegance. Together with other colors, it conveys a lot of different meanings. Even though it’s often used in fashion and design, you can’t treat it like any other tints and shades. Creating a website in black or dark colors, there are certain usability issues to keep in mind.
- Take care of readability – use serif fonts for headers and sans-serif fonts for text. Sans-serif fonts are easier to read against the dark background.
- Ensure that your text contrasts well with the background. For this, play with shades of grey. Also, try not to use pure white against the black background, because it’s not that good to the eyes.
- Have you noticed that the text is larger on dark websites than on the light ones? The purpose is to make reading your textural content less stressful for the eyes.
- Throw in some color to draw visitors’ attention. But just enough not to distract them from the main content.
Web designers don’t use black as a primary color in content-heavy online resources. For some reason, black is more preferable for creative online projects.
It looks great for designer portfolios and photography websites. You may also see a lot of music WordPress themes with dark or black backgrounds. Black creates an ideal platform to showcase the artwork and make it the primary focus.
Whiter than white
White is a proclamation of minimalism in web design. Psychology claims white as the color of purity and new beginnings. White feels trustworthy and safe. It will be a great fit for religious WordPress themes or society and business themes. Even though it’s not a call-to-action color, it combines with many other colors. Using white for real estate WordPress themes gives way to creativity in business. White is a ‘tabula rasa’ you can use any way you like.
Being a great choice for a background color, white is sort of a supporting item. It emphasizes visual clarity and makes the website layout look uncluttered. White space combined with website elements in a clever way makes it look well-structured.
Another benefit of using white is definitely the number of its hues. One can count a lot: snow, ivory, pearl, seashell, alabaster, cream etc. White tints with inclusion of black or another color make a great reading background. In spite of the fact that pure white may hurt your eyes, it is a common printing standard.
The dualism of black and white has inner controversy. Still, these two colors complete each other well. Opposites do attract in this particular case to create completion. If you use the balance of black and white with care, this will help to create a visual “plop”. Bringing other colors into the equation will direct the attention where it needs to be.
Black and white are the most frequent colors used in website design. It’s easy to understand the designers’ intent of where, why and how to use these colors. Also, these two create a subconscious impact on people’s perception of printed and digital media. So, there is no winner in the battle of black and white. Their strength is in their unity. Which one to choose for your online project is only up to you!