XPS v3.0, the latest version offered by SoftML, will be incorporating technologies that will integrate your in-house systems, PCs and data with the data messaging convenience brought by wireless technologies. Built as an extensible platform for various data integration tasks, the XPS v3.0 combines all its previous and existing strengths in data connectivity and processing, with the strengths of GSM SMS (Short Message Service) and MMS (Multimedia Message Service). All these combined prowess that can deliver your important data wherever you are whenever you want them makes XPS v3.0 one of its kind. The upcoming XPS version 3.0 will be featuring both low level and high-level support functions on SMS and MMS, allowing user to easily implement mobile messaging services for various purposes. For just SMS, these can be event notification, network-down emergency (where sending SMS is probably the only way out to notify on-duty personnel), implement content services such as operator logos, picture messages, and other interesting content services that are limited only by your imagination and business feel. For MMS, the range is even much greater! For a start, the XPS v3.0 already includes within it a full suite of MMS services capable of turning your innocent-looking PC into a MMSC (MultiMedia Service Center). You can provide highly personalized data content to individuals who are subscribed to your MMSC. What's more, XPS v3.0 comes with it simple functions that allow you to program your application to send out MMS Over-The-Air (OTA) configurations so that your users, be they customers or company staff, can start using your MMSC by just clicking "Accept" button. As easy as that!
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More importantly, XPS v3.0 provides an integrated, programmable
platform that calls upon embedded Internet servers, such as
Web server, Email server, POP server and FTP server, and
their corresponding clients, allowing full data interchange
and interconnect between various Internet channels.
Coupled with ODBC SQL connectivity and windowing GUIs
and objects supported by event callbacks, the incorporation
of SMS & MMS modules into XPS v3.0 will bring the
level of data integration to another new level.
What this means is that data can fly seemlessly between databases, web servers, application logic, wireless thin air, and so on back and forth and fully under a consistent program control. Your business logic, sitting above the XPS engine, simply directs the flow by calling functions via the XPS language. This is much like the conductor in an orchestra calling upon various instruments to play through the language of handsigns. The result is a well-orchestrated flow of music to the ears. In the forth-coming years, MMS traffic and usage is expected by many firms and MNCs in the mobile arena to become increasingly important and occupying larger and larger amounts of total data traffic volume. Business would leap ahead if they are able to make use of latest technologies. MMS may just come in as that enabling technology that provides you rich content media, long text messages (no longer restricted by SMS' 160-character limit), images and even sound. Some businesses use it as a marketing tool, some use it as a form of enriched communication between organization and staff. Yet others use MMS to provide content services that provide social functions, such as sending greeting cards. What does your business use MMS for? Have you got an answer?
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