You may have noticed an article or two around the web talking about white label SEO programs. If you’re not already aware for one reason or another, you might be wondering just what the hell these programs are anyways.
We’re going to take a look at it today to clarify exactly what it is, how it works, and give you some tools to use to decide if it’ll be a good fit for you and/or your business.
What is it?
White Label SEO reseller programs are built with the intent to help web designers and other marketing firms offer SEO services to their customers without doing the actual search marketing themselves.
We’ll get into why this can be beneficial later on, but for now let’s dig a bit further into what a program might look like.
The biggest benefit to white label SEO programs is that they don’t involve direct interaction between the SEO firm and the customers. So in the customer’s eyes, their buying SEO directly from their designer or marketing firm whom they already trust.
We all know that customers are more likely to buy from people they’ve already bought from. If a marketing firm is doing a good job in other areas, and they offer SEO, their customers will likely get it where they get all of their other marketing services.
How Does it Work?
A white label program will typically include a web page template or onboarding process that will be customizable on the white label partner’s end.
They’ll be able to display their own information and logo, and there will be no mention of the white label SEO company. This is all usually constructed within an affordable web design company website and often under a related subdomain.
The sign-up process should be simple and depending on the program you’re considering, you may find some variety with how this would work.
When the customer buys SEO, they do so through the white label partner. In turn, that white label partner will be billed by the SEO company that developed and manages the program.
Why Is It Useful?
Many web design and marketing agencies are strapped for time. This should come as no surprise. Marketing spend continues to rise each year, and as marketing and sales departments become increasingly intermingled, marketers have found themselves with more and more on their plates.
Further, many marketing agencies have kept their distance from SEO given the highly-competitive and specialized nature of search marketing.
With a white label program, a potential partner can add extra value to their business, offer a more robust set of features and retain their customers who might have gone elsewhere to buy SEO.
All of these benefits (and more) should make it pretty clear why the white label SEO trend is growing so popular as we head into 2016. Are you considering joining a program? We have our own and would love to hear your thoughts!