Online marketing sees changes coming up very quickly. With every New Year come the new hardware and the new software changing the user preferences too. To come up with a successful online marketing campaign, the digital marketing agencies also need to keep themselves up to date on the changing trends.
Any digital marketing agency needs to the take good advantage of the changing trends so that they can take the online marketing to the very next level.
- Domination of video ads – though video adds have been in existence from quite some time now, there are for sure to dominate in the year 2016. Facebook and Bing have come up with video advertising options and Google too now has started to include video content in its search engine algorithms.
- The domination of mobile websites over desktop versions – As per Google the use of mobile websites will certainly dominate the desktop versions of the same. With the increase in the mobile usage in the year 2015, Google has included mobile friendliness as a part of its search engine rankings. In the year 2015, it was estimated that more people switched to mobile websites than ever before.
- New strategies in Optimization – There were times when many of the digital agencies only used SEO and PPC as their major marketing strategies, but with the innovative digital assistants like Siri and Cortana many business owners are now looking ahead to make sure that their business details can be found online with ease.
- Increased investment in advertisement – It has been observed that in the past few years the market online has become more competitive and this is one trend that would continue in the year 2016 as well.
So, if you are a digital agency or a business owner, do make sure that you update yourself with the changes in internet marketing to ensure good results.