SEO campaign cannot be run by the business owner alone, since you want to grow beyond the initial setup. At the same time, you may not be willing to hire an SEO agency, because of so many of them selling shoddy work and putting businesses at higher risk.
Here are the signs of shoddy SEO services
- Promises and guarantees
- Difficulty making a connection
- Suspicious pricing
- Lack of references
As far as professionals are concerned, they’re probably beyond your budget. But when you understand what qualities a good SEO service should have, you will be able to find reliable and affordable SEO company that can give you high ROI.
Here are 5 qualities you should seek in an SEO agency.
- Experience in More than One Area
Most SEO agencies are generalists, able to offer you services in multiple categories, such as on-site content writing, on-site optimization, and link building. If your agency only has experience in one area, they may have a hard time connecting that area to all of the other significant SEO realms. If you need a niche specialist, a contractor may be a better option.
If you’re still using tactics that were only effective 10 years ago, you aren’t going to see much in the way of results, and you might even set yourself back by incurring a penalty. Pay attention to how up-to-date your chosen agency’s strategies are, and don’t be afraid to ask some critical questions about their procedures and tactics.
Pay attention to how revealing your chosen agency is with basic information. Are they open about how they do their work? Are they honest about any risks or setbacks that might be involved? Are they focused on making steady progress toward conservative, long-term gains rather than trying to sell you on a package as fast as possible?
- Good Track Record
A credible history is solid proof that your agency is one worth doing business with. It’s also a good idea to look at an SEO agency’s past clients and references.
You need to be able to call them up to talk when you have a question or discover a problem, and they need to listen to you carefully if they’re going to produce content and to optimize your site in a way that accurately characterizes (and benefits) your brand. If you can, speak with the account manager with whom you’ll be working directly, and see how well they communicate with you.
Finding a good SEO agency is a hard task, since there are so many options. Anyhow, among many fake services, there always are some really good and reputable options to choose. If you prepare yourself to spend a long time searching the agency that meets all of the above requirements, you’ll actually get a great service at an affordable price.
Don’t think of your agency search as a product purchase; instead, think of it as seeking a relationship. You’ll be with this agency for a while (presumably months or even years), so your priorities need to lie in how you’ll work together.