Nowadays, it’s important to take care of your online reputation. People turn to Google if they want to learn about you. Any negative information that appears can hurt your reputation and affect your professional life. This is where online reputation services come in. These are businesses that specialize in maintaining a positive image for individuals and businesses. ORM services provide solutions to negative search results, expertise in SEO and systems to manage brand or personal image.
In ORM for individuals, the optimization of personal websites and social media profiles is a crucial component. If you don’t have any social media profiles or a personal website, the first step is to begin creating them and upload content. Only post content that would look good in the eyes of an employer. If they google your name and can only find pictures of you partying, it looks pretty bad. The posts on your social media can cost you a job offer. If you already have social media and a personal website, here’s how to optimize it.
Social Media Profile Optimization
On most social media platforms you have the option of creating a vanity url. A vanity url is a unique web address given to you. For example, on Facebook, the url can appear as facebook.com/yourname instead of a default name made up of random numbers. Social media profiles typically rank high in search engines, and a vanity URL helps with findability. Furthermore, using the same vanity url across various social media profiles will help you maintain a consistent image. For twitter, to rank higher on Google it is important to have your full name in your username and in your profile name. The main ways to optimize social media profiles are through the usernames and by using your keyword in your profile. For an individual, the keyword is your name. It is also important to regularly post content to all your social media profiles for Google to consider it relevant.