On 3rd of March, the convenience store giant, 7-Eleven, released a new mobile app that allows drivers to lock in the lowest fuel price. It’s a game changer for fuel service providers in Australia and globally.
App users can lock in up to two prices within a 24-hour period, and have up to 7 days to fuel up. Using a user’s current physical location, the app locates the nearest 7-Eleven stores with the lowest fuel prices.
Drivers can check the price of fuel up to 100 times every week, and make purchases in-store with the app’s digital wallet without affecting their voucher price.
From there, users have 15 minutes to lock in a price using 7-Eleven’s digital wallet on the app to choose the type of fuel and the amount they need.
When drivers arrive at the service station, they simply scan the barcode in the app to pay for their fuel.
If motorists discover there is a lower petrol price by the time they reach the service station, the lowest price is honored at the date of the transaction.
One great thing about the app is users aren’t charged for fuel until they redeem the voucher. If they don’t use the voucher within 7 days, it expires.
7-Eleven has been rigorously developing the app for 18 months and ran it through an intense 5-month period. Beta users were allowed to test and provide feedback.
It is the first app of its kind and was designed to give customers easier access to low petrol prices and discounts. Also, 7-Eleven hopes to gain traction on their competitors – Coles and Woolworths – that also offer exclusive discounts.
The company’s Digital Marketing Manager, Paul Wallace, stated in a media release, “The 7-Eleven Fuel App is a world first innovation that forms a key part of our strategy to continue to be Australia’s number one convenience store. The launch of this App is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel.”
He continued, stating, “Unlike fuel discount schemes, the Fuel App doesn’t require customers to spend money in-store to redeem fuel savings.” Drivers can save money on fuel without having to spend money with the company first – a new model far different than traditional fuel programs and discounts.