If you’ve started a new business and have decided you’re ready to expand online, you have two options: do it yourself or outsource it to a website design and coding company. Many small business owners think they can create their own websites at first but upon closer look, they realise that it’s a lot of work. If you’re in this position, you may want to consider hiring a website design company. It can actually save you money in addition to taking a large project off of your to-do list. But how can you tell which website company is right for you? Here are some things to look for.
Do They Have a Portfolio?
A good website design company will have an online portfolio of other websites they’ve designed. You can browse these sites and see what you like about them and what you don’t like. Just because you see things you don’t like doesn’t mean you should immediately move on to the next option. Website design companies don’t go off on their own and create a site for their clients: they work closely with clients to determine what each client needs. If you see something you dislike, it’s probably something the client requested and the design team will be able to do something differently for you.
If, on the other hand, the website designer doesn’t have a portfolio, you may want to look at a few more companies first. You want to have some idea of what you’re going to get before you sign a contract.
They Know Marketing and Conversion
A great website needs to do more than look great. It also needs to be designed with the customer in mind. It needs to be able to take someone who visits and through good layout, an easy-to-use navigation system, and a strong call to action, turn those visitors into customers. The Webbyguys specialise in affordable and quick turn around websites that will help increase your customer base and improve your profits.
They Know Modern Web Design and SEO
Keeping up with modern web design isn’t just an attempt to be trendy. Modern design techniques such as responsive design aren’t simply a trend, they’re the new standard in good web design. While not every new fad is going to become a standard, and not every fad may work for you, a good web design company will at least understand these trends.
They Have Diverse Experience
Finally, you want to work with a web design company that has designed websites for various industries and companies. If the company only works in one area, it’s likely that many of their websites will look very similar to each other. Those that have diversified have had to remain creative and discover what works for each industry.
They also need to be diverse in company size and scope. A small, local grocery store will need a different website than a large, multinational corporation. Web developers who work with a wide range of clients will challenge themselves and stretch their design talents.