Speaking pictures is one of the great phenomenon that is gripping the internet. Consider this, most of the users are getting the voice pictures and sending their feedback to the people. Most of the times, it is a good publicity, but sometimes it can be a negative publicity.
Have you ever seen an image with a caption that has wreaked havoc on a brand’s reputation? Speaking pictures can inflict much more damage and hence it is important to stay on guard and listen to your customers.
There are top 3 things that you should particularly watch out for
- Complaints: A user can take a picture of the damage, defective product and speak to describe what it is about, and then can use your company’s name as the hashtag. If they put the same on twitter, anyone searching for your company would come across it, and since the probability of speaking picture being circulated is higher than an image, it can probably go viral. Therefore, you, as a business, must make efforts to respond to the query or the concern. While speaking pictures are great, they can cause irreparable damage to your brand reputation if you don’t take steps to respond to the issue immediately.
- Service related issues: If you provide services like plumbing, electrical fitting etc, then your customer might capture the image and then add an audio, sometimes it can be very sarcastic. But you need to make sure that you don’t lose your temper and get onto something silly. You might just want to fix it, and send speaking images telling them about the details.
- Appreciation: Now, this is rather not rare. Sometimes your services or products might delight the customer and he/she might want to share it. Once you come across that, make it a point to share them. Remember, no one thinks a lot of pictures with testimonials, but an audio image looks very authentic, and therefore, you should use it to your advantage and enhance your brand image.
With a proper mechanism that watches out for every voice image, you can minimize the brand damage and enhance your brand’s image. It is important to harness this tool well. Also, if you don’t know much about speaking pictures, then you can download Voxweb app and start using it. It is available for free of cost on both apple and android platforms.
The speaking pictures are marked with an orange color line and are very easy to identify. Once you come across a speaking picture, you can tap so that the picture plays the underlying sound. If it is appreciation, go and share it. If it is not, then understand the feedback or the concern.
Orange lines are making up for the new benchmark for images, and it is very crucial that you explore it. Because just as videos changed the sphere of capturing memories, speaking pictures will result in more changes –in all the audio, video and image segments.