It’s now more important than ever to capture email leads though your website and social media accounts. High search engine rankings are becoming more difficult to achieve, and social media algorithms continue to limit followers, meaning that businesses can truly benefit from gathering email information whenever they can.
Here are some of the most effective ways you can capture more email leads.
1. Website Pop-Ups
While pop-ups can be a nuisance for many visitors to a website, they can potentially be effective if a visitor is interested in what the business has to offer.
One of the best ways to make sure that visitors don’t simply leave your website out of annoyance is to use exit-intent pop-ups, which only appear when a visitor is about to leave the website by exiting a page or clicking on another window. This way they can quickly enter their email if they want to come back, and you’re not bothering them, considering they were about to leave the website.
2. Email Partnership Campaigns
Email partnerships are an effective way to extend your email campaign’s outreach. Partnerships normally involve an agreement to promote or even send out each other’s emails.
Partnerships may entail agreeing to link to each other’s content in relevant content, promoting benefits of each person’s email lists, promoting free info products, and offering subscribers “two-for-one” email offers where they can receive content from both partners.
When choosing a partner whose content you will expose to your audience, make sure their content lives up to your standards, or it could reflect poorly on you.
3. Top Bar Opt-In
Many websites utilize top-of-the-page opt-in bars that include plugins such as Problogger’s Sticky Top Bar Messenger, allowing you to display messages. Email offers and opt-ins are includable in these bars, keeping them visible at the top of the screen at all times.
What can be especially helpful to include in your offer or opt-in message is something that tells your audience how subscribing can fix a specific problem.
4. Use Survey Results
Surveys are often used to keep website visitors and social media followers consistently engaged while allowing companies to gather valuable information about their audience. However, it can also prove useful for email lists.
When conducting surveys, one way to gather more emails and include them in your list is to offer results of the survey in the form of a free email. Oftentimes people are willing to provide their email addresses without any prying.
5. Take Advantage of Every Outlet
There are many aspects of your website and marketing campaigns that you can use to grow your email list, including:
- Social media outlets
- Paid ads
- Guest blogs
- Email partnerships
- Landing pages
- Opt-in sidebar boxes
Using a combination of these strategies, you’ll be able to see your email list grow and gain access to more high-quality email leads. You can also try different variations of strategies over a set period of time to determine which ones work best.
Many companies limit themselves to one or two strategies that may not provide them with the results they want, but adding these strategies to your email marketing campaigns may help your business in many ways.