Some years ago, in the industry of Social Media Marketing one of the explanations that had to wield more to persuade a client was Comment pirater un compte facebok – the need and urge to take a page or brand fanpage on Facebook. But fortunately, today many brands now have Facebook practice, which does not mean they are taking full advantage of potentials offered by this platform. It may also happen that we have a strategy that is working minimally well, making that we have no desire to explore a new route. All these things can be harmful to long-term brand presence on Facebook. So, today we will give some tips to improve your Facebook Page.
Understand your numbers
Having a communication policy with interesting content is very good, but it will be in vain if you can not appreciate how this strategy is really working. If you are relying on a Facebook page you need to understand your audience and try to expose their actions. The best way is to understand the statistics through Facebook Insights, where you can find out, among other things, what is the best time to publish, what kind of content is more welcome, and much more.
Improve your reach
If we understand the numbers, we can finally reach a much wider and larger audience. The scope of Facebook, we have mentioned on other occurrences, depends on what kind of publications you do, how you can make these publications viral and how you can change the content. With a content of various types (videos, status updates images,) you will be in a good starting position for a Facebook success..
Frame your strategy on Social Networks
Ironically to say, a good strategy in social networks should not be closed in social networks. but should be charted in a much wider, open digital strategy, including other platforms and how the brand may live in the network, not only on Facebook. This does not mean that, for example, you should have the same strategy in Twitter, Pinterest and Facebook, but you should consider replacements to meet time constraints and certain limitatons of Facebook.
Create your team
After dedicating much time to the contents of a page and posts, you create the risk of generating repetitive and tiresome content. This does not mean you’re bad at your job, it is a signal to take a breath and inject some new blood. To avoid the problem, you can also ask agents or friends to administer a fanpage that will aid to give a twist to everyday communication and interaction.