Media agencies are used by companies because they advise the companies how they should advertise as well as which media they should advertise in and what is the best method to present themselves to the public. One such media agency is Hatched Media who offers all these services and more.
The services offered by media agencies are primarily advertising as well as public relations and also media management in addition to strategizing, planning the entire strategy as well as buying what is needed.
Media agencies help with the following services:
- Consultation with regards marketing
- Media Planning, buying and media strategies
- Online targeting and retargeting of online media
- Conducting research as well as getting insights about the consumer
- Search Engine marketing as well as analysis of the details of the reports of the search engine
Some of the media agencies also help with not only lead generation through online channels but also campaign development and with reporting of campaigns as well as the maintenance and follow ups of the campaign. They also help with social media strategy as well as the implementation of it.
They also research upon the different insights they get from consumers and accordingly are able to tweak the strategy so as to show the company in the best light and to ensure that the advertising gets the most public appeal.
By employing the services of a media agency, the companies save a lot of money as it ensures a lot of footfall be it physical or in the virtual world. An increased footfall translates to more customers which again translates to more business and sales.
Media companies also due to the number of years of expertise in marketing as well as media advertising are able to come up with fresh ideas which will appeal to the public and which the public will be more receptive to.
A good media company not only works on gut feeling or what they feel will work for the customer but also work with data and are able to back up their claims as well as their strategy using numbers.
For the strategy to be a success, they also need to care about the business and treat the business as a partner more than just as a customer.