You can see good company names around you all the time. In fact, it is possible to distinguish good and bad company names. When it comes to you, though, it becomes a daunting task to name your company. The main reason is simple! You don’t want to end up naming your company a bad name. You know the impact a company name can have on your business. In your quest to give your company a good name, here are some of the characteristics you need to look at.
- Easily Pronounced, Sweet and Short
Easy pronunciation: Many people have issues with hard to pronounce names. Hard to pronounce names can be tricky to sell among potential clients. Easy to pronounce names on the other hand are a darling to many people. Such names can be pronounced and understood easily by many potential clients.
Sweet – it is no secret that many people love sweet things. That is why sweet names are popular in the world. As a new company, it is absolutely important to create and come up with sweet names. Such names will appeal more to people than flat and boring names.
Short – although many people love to create long names to describe the company operations, the reality of the matter is that many people don’t like long names. Long names are hard to remember, pronounce and write. Long names, therefore, cannot appeal to many people. Short names on the other hand can be written and pronounced easily. You should try to limit your names to about two or even one syllable if possible.
- Legally available
There is no reason of creating a name that you don’t have full rights to. Such a name will limit your operations as well as bring a lot of court tussles. Such issues are detrimental to your new business. Good company names are absolutely defensible in the court of law with certainty of the owner. When you have created a name that is legally available, your business operations will flow automatically. You can avoid this problem by searching extensively the name you’ve just created. If you find that the name you’ve created is not fully available, you need to consider choosing another one. This can save your company image and many issues.
In this highly competitive industry, uniqueness is a treasure you cannot afford to ignore. Uniqueness of your name will set your business apart from the first word go. You don’t have to think weirdly so as to come up with a unique name. On the same note, you don’t have to jam the industry with already available names. For instance, jobs.com, careers.com and local jobs.com are almost similar. These names are likely to be lost in the crowd since they don’t stand out from one another. But look at monster.com! It clearly stands out from the rest. This name doesn’t have to explain the services offered by a particular company. Even so, the name is unique, short and easy to pronounce. Such names will stick with the audience for a long period of time.
The main reason of creating your company name is that people remember it and come back again. Good company names can easily be remembered even by those clients that are not interested in your products and services. For instance, General Motors a generic name that is easy to remember even to people that don’t care about cars. Other names that are easy to remember are Yahoo, Coca-cola and Carinsrance.com. You may have noted that some of these names are long, but because they are sweet and memorable, they can pass the test. Good names don’t need to be spelled more than once to the audience to stick. So as to make sure your name is memorable, you should use simple spelling, easy language and things that people can relate to.
- Linguistically Clean
If your company name is deemed to offend clients, then your business will fail. Try to make your company name clean across all generations. Even when you are targeting a certain demographic, don’t use a name that is not linguistically clean. Such a name will backfire badly among people that don’t relate to it. Additionally, you should research your name’s meaning in other languages other than English. Since the world is becoming a global village, there are many people speaking different languages conglomerating in one town, state or country. It can be hard to sell your domain name among the people whose languages have harsh or abusive meaning to the name you used.
The above are some of the characteristics of good company names. Remember a name is an important tool. You should invest time and money to come up with the best.